OBJECTIVE
- Promote new Oktoberfest LTO that included five themed dishes
DELIVERABLES
- An influencer was selected for their follower demographics, invited to taste the menu items and host a giveaway of two $50 gift cards on their page
- An Oktoberfest-themed event was held midway through the LTO campaign
- User-generated content was leveraged and intentional engagement was made with users who applied branded hashtags and attended the event to build a deeper sense of community growth
- We posted photos and videos to promote the LTO menu
- The campaign ended with an Oktoberfest spread giveaway on Instagram comprising of all five themed dishes and five drinks to share with friends at a Firkin Pub
RESULT
- There was a high increase of engagement and this campaign was successful overall
