OBJECTIVE / DELIVERABLES
- A holiday-themed wine tasting event (Pour Decisions) was promoted on Facebook and Instagram
- Ads were built to minimize cost per click and maximize conversions
RESULT
- Coupled with staff incentive to sell tickets, the event was sold out the night before
![](https://ccscreative.com/wp-content/uploads/2019/12/pourdecisions-social-1.jpg)