OBJECTIVE
- Firkin Pubs’ focus on tailoring each location’s offerings presented a unique challenge to our web development team
- The challenge was to find a solution for content-managing food and drink menus when the content is different across 23+ locations
DELIVERABLES
- After our initial build of 24 separate sites (main site + 23 locations sub-sites), we implemented an intuitive pricing and content management system, where administrators can enter each menu item only once and then assign content and pricing variations to each location
- Consistent content is updated instantly for all locations while any location can also have their own unique content
- All food and drink menus load fast and at-once; and switching between menus is instant after initial load
RESULTS
- Firkin Pubs’ customers can get to the information they’re seeking quickly and easily without temptation to move away from the page while waiting for loading times
- Overall, we increased their reservations by 20%
