OBJECTIVE
- Create a stand-alone website for WoodTrays.com (a business venture powered by CCS Creative) allowing us to explore an alternative layout of an online WooCommerce-based store
DELIVERABLES
- We built two streamlined sites (.com and .ca), allowing direct online shopping (e-commerce) and full colour catalogue for ease of online ordering
- Implemented a brand new blog feature to assist with SEO, boost visibility and get higher rankings on search engines
- Integrated geo-detection allowing the site to suggest between American / Canadian sites based on the consumer’s IP address
RESULTS
- Adhering to customer feedback looking for a more streamlined shopping workflow resulted in a single page store layout (similar to our existing easy-to-order print form) with a live-update shopping cart in the header
- Each product is itemized with all relevant details, removing any need to navigate to a separate page for this information – all details can be reviewed and an order can be assembled on a single page before proceeding to checkout
- The refreshed design and improved functionality led to higher user engagement and increased revenue
