OBJECTIVE
- The Pour Decisions campaign is a series of exclusive one-night only wine & spirit events to showcase Ynot Italian’s extensive knowledge and appreciation for various libations and food
- The look and feel of each event is custom to the feature wine and/or spirit or to the holiday during which the event is held
- The overall look and feel of the series is a formal invitation with the inclusion of a bold banner to help instill “FOMO” for the exclusive one-night only event
- Email blasts link directly to the respective Eventbrite page for easy ticket purchasing
RESULTS
- Established Ynot Italian as a place to go for wine and spirit aficionados, the series has become a regular bi-monthly staple for the restaurant
- The most popular holiday-themed events have been sold out
