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SHARE THE LOVE CAMPAIGN

OBJECTIVE

  • To bring a more personal touch to Ynot Italian’s annual heart-shaped pizza campaign for Valentine’s Day

DELIVERABLES

  • We incorporated photographs and personal messages of customers sending Ynot heart-shaped pizza to their loved ones under the tagline “Share The Love”
  • The email blast captured all 3 messages, along with an image of Ynot’s heart-shaped pizza and a call-out for free mini pink cannoli with purchase

RESULT

  • While the campaign encompassed several types of marketing outlets (each with their own unique redemption code), the email marketing campaign was the most successful, accounting for approximately 55% of the redemptions on the offer