OBJECTIVE
- Develop and promote a unique 12-week campaign (LTO) consisting of a new ravioli recipe introduced each week, culminating in the selection (by customers) of a winning recipe at the end of the campaign
- Through the marketing campaign, customers were encouraged to visit a Ynot Italian restaurant to try that week’s Ravioli recipe and fill out a survey/voting entry card
- Email blasts continued on this vein of ‘Mystery’ with a simple design and teaser image to encourage customers to go to Ynot Italian
RESULTS
- The campaign proved to be popular both with customers and staff, with a great turnout for voter entries, as well as the desire for the company to replicate a similar campaign with their other offerings
