OBJECTIVE
- Create and introduce a new menu item based on current existing menu offerings, ingredients and packaging without adding additional skew numbers to their ordering system
DELIVERABLES
- Perform industry competitor research for new menu offerings and retail pricing
- Recipe development and food costing
- Photography
- Illustrated documentation outlining recipe and assembly instructions
- Consumer testing, reviews, reporting and adaptation
- Campaign design, print and direct mail distribution
- Secret shopper program to ensure consistency across locations
RESULTS
- Extremely successful consumer response
- Produced a unique staple for the QSR restaurant; allowing customizations similar to existing menu items to keep customers coming back for more
- Majority of consumers reviewed said that they would enjoy it again and recommend it to a friend
