OBJECTIVE
- When we were first approached by Perry to takeover redesigning his menus, we quickly agreed they needed a complete revamp of their food photography and overall menu design while keeping the iconic Markham Station brand intact
DELIVERABLES
- The new design incorporates both the history and new experience of Markham Station; and is reflected across all marketing materials from in-house menus and in-store signage to advertising and digital menu boards
- Our goal with this project was to showcase as much real food photography as possible
RESULT
- By engineering the menu items in a particular way, we were able to direct customers to purchase high-profitable menu items and maximize their ROI
